· By Li Luke
A Look Back at 2025 for SHANLE LAB
As Chinese New Year celebrations wrap up and a new chapter begins, we’re taking a moment to look back at what shaped SHANLE LAB during the second half of 2025.
Last year marked a strong starting point for SHANLE LAB’s global journey. Our team traveled across Southeast Asia, Europe, and major domestic exhibitions, while also beginning to explore future opportunities in North America. Each stop brought new inspiration, conversations, and perspectives that continue to shape our creative direction.
In August, we visited Indonesia to experience one of Southeast Asia’s most dynamic youth markets. Immersing ourselves in local creative culture gave us deeper insight into how the next generation expresses identity, individuality, and lifestyle through design.
September brought the world to Shanghai CTE 2025, where we welcomed global partners during one of the year’s largest toy expos. The event became an exciting space for connection, collaboration, and creative exchange with industry peers and emerging creators.
October marked SHANLE LAB’s European debut at Top Drawer London 2025. There, we met entrepreneurs, designers, and artists from across the industry, gaining firsthand exposure to forward-looking ideas and evolving global trends. The experience offered valuable inspiration as we continue expanding internationally.
After an intense season of travel, November gave us time to pause, reflect, and refine — turning months of learning into clearer strategies for what comes next.
In December, we closed the year with our annual finale showcase in Vietnam, celebrating a meaningful milestone and wrapping up the first chapter of SHANLE LAB’s global expansion.
The second half of 2025 was about movement, discovery, and connection — and we’re just getting started.
