SIMLO™: Beyond Stickers

SIMLO™ is a new SHANLE LAB brand about taking the spirit of stickers beyond stickers. It's being developed around applied products: useful things that bring more energy, color, and personality into everyday life.

What does “beyond stickers” mean?

A sticker is one way to make an object feel personal. SIMLO™ carries that impulse into a wider range of applications: products made for real routines, for going places, and for expressing a little of your own style. The focus is Gen Z and Gen Alpha, with more ways to put personality into the things you already do.

This isn't about turning daily life into a performance. It's about giving ordinary moments a little more color—getting ready, heading out, sorting a desk, meeting friends, or deciding what to bring. SIMLO™ aims to make products that feel expressive and practical at the same time.

How SIMLO™ fits into SHANLE LAB

SIMLO™ is a new brand within SHANLE LAB, not a replacement for the sticker collections. It creates room for applied products while keeping the same belief: personal style can be playful, accessible, and part of everyday life.

For now, SIMLO™ uses its wordmark as its identity; there is no separate graphic logo yet. As the product direction takes shape, the products themselves—and the ways people make them their own—will help express the brand.

Quick question

Is SIMLO™ only for stickers? No. The idea is to move beyond stickers into applied products that give Gen Z and Gen Alpha more ways to bring energy and self-expression into daily life.